You’re not sure every product is actually profitable.
Price your whole catalog with a D2C profit formula — from cost, shipping, and fees to a target net profit — deterministic, previewed, and safe to schedule.
Percentage-off tools don’t know your costs
Most pricing and discount apps take a price you already set and knock a percentage off. That’s fine for a flash sale — but it tells you nothing about whether the result still covers your cost of goods, shipping, and fees. On a big catalog with mixed margins, a blanket “20% off” quietly sells some products at a loss.
Doing it properly by hand means a spreadsheet per collection, a formula per cost band, and a nervous re-import. It’s slow, and it drifts out of date the moment a supplier cost changes.
- Sales that accidentally price below cost on some SKUs
- No single rule that holds a target margin across the catalog
- Re-pricing after a cost increase means redoing spreadsheets
- Guessing whether a promo still leaves you profitable
Write the rule once. Every price protects your margin
BulkOps.ai prices from your cost data. Write an expression — a simple markup, a target margin, a full cost-stack, or tiered logic by cost band — and it computes an exact price for every product, with a preview before anything changes. It’s deterministic: the same rule, the same math, every time.
- Markup (cost × 2.5), target margin (cost ÷ (1 − 0.40)), or full cost-stack
- Tiered rules by cost band for mixed catalogs
- Full preview of the new price for every affected SKU
- Schedule a formula to apply and auto-revert (great for sales)
Three steps, no spreadsheets.
Add your costs
BulkOps.ai reads Shopify’s “cost per item”. Products missing a cost are flagged and skipped, not mis-priced.
Write your formula
Pick a markup, a target margin, a cost-stack including shipping and fees, or tiered logic by cost.
Preview, apply or schedule
Review the exact new price per product, then apply now or schedule it to activate and revert on its own.
How merchants actually use it.
D2C brand with rising supplier costs
COGS jumped 12% across a supplier’s range and margins are silently eroding.
Store running a 30%-off sale
Wants a real discount that never dips below a 20% floor on any product.
Catalog with 4 cost tiers
Cheap accessories need a 3× markup; premium goods only bear 2.2×.
Questions
How is this different from a discount app?+
A discount app subtracts from a price you set. Formula pricing sets the price from your costs and target margin, so you’re never guessing whether a sale is still profitable.
What if some products have no cost?+
BulkOps.ai flags products missing “cost per item” and skips them rather than pricing them wrong. You add the costs in Shopify and re-run.
Can I preview before applying?+
Always. You see the calculated price for every affected product before a single one changes, and Pro adds what-if simulation.
Put this on autopilot.
Free plan available. No credit card required.
Add to Shopify — Free